Beginner’s Guide to User Research: Why It Matters and How to Get StartedWhat is User Research? | IxD17h ago17h ago
The Digital Transformation of Nigeria’s Energy Sector and Economy: Powering Growth in the Digital…In today’s rapidly evolving global landscape, digitalization is revolutionizing economies, redefining industries, and reshaping the way…Mar 11Mar 11
MTN’s Rising Costs, Soaring Profits, and the “Make a Difference” Campaign — Who Really Benefits?MTN Nigeria, one of the biggest telecom giants and internet service providers (ISPs) in the Nigerian market, has been making waves. While…Mar 8Mar 8
Financial Inclusion 2.0: Why More Nigerians Are Saving Smarter with Digital PlatformsNigeria’s financial landscape is undergoing a dramatic transformation. We’ve moved beyond the initial push for basic bank accounts and…Feb 13Feb 13
Minigrids in Africa: A Spotlight on Nigeria’s ProgressFailure is a lack of access to electricity.Jan 22Jan 22
A Naija Christmas: Where Afrobeats, Technology, Food and Finance Intersect.Christmas in Nigeria is more than just a season — it’s an experience. The streets come alive with music, technology powers the…Dec 15, 2024Dec 15, 2024
2024 Payment Trends: Redefining User Experience for the FutureIn today’s fast-paced, tech-driven world, customers demand seamless, personalized experiences, especially in the finance and payment…Dec 12, 2024Dec 12, 2024
From Knock to Wow: How We Rebranded DoorStep Logistics in 3 Months.Remember that knock on your door that brought more than just a package? It was the start of a new adventure for DoorStep Logistics, and I…Feb 15, 2024Feb 15, 2024
Case Study: Leveraging Growth Marketing Hacks to Scale Bulge UnderwearI am thrilled to share an exciting case study highlighting the strategic implementation of growth marketing hacks to scale Bulge Underwear…May 26, 2023May 26, 2023
Metrics that Matter: A Marketing Guide to Meaningful GrowthHey there, it’s Kiki!May 23, 2023May 23, 2023